Who Should Attend, What You Will Learn
CEOs/COOs/CTOs
Understand a proven framework for revolutionizing business processes to increase reputation and shareholder value and decrease risks and costs.
Product/Marketing Managers
Learn to strengthen your company’s brand and create new value propositions that meet the evolving needs of your customers
Product/Building Designers
Learn to make effective design decisions, from materials selection to product assembly or building construction, that enhance both profit potential and environmental performance
Materials Suppliers
Uncover new market opportunities for developing, utilizing and supplying ecologically intelligent materials and chemicals.
Manufacturing Process Managers
Learn how to improve the environmental impact of your manufacturing processes, and how to close the materials flow loop by forming strategic partnerships throughout the supply chain.
Environmental Health & Safety
Managers
Learn how to move from focusing on being ‘less bad’ to being ‘good,’ leaving a positive footprint in the world.
Government Policy Makers
Understand how you can partner with business to help increase the speed of positive environmental impact.
In the News:
Newsweek - May 16, 2005
Designing The Future
Wall Street Journal
Beyond Recycling: Manufacturers Embrace C2C Design. (PDF, 2.6 meg)
Forbes Magazine
Cradle to Cradle to Washington.
Packaging World
Cradle-to-Cradle Design: Will their ideas change your packaging?(PDF, 2 meg)
Pittsburgh Post-Gazette
Furniture recycling: Manufacturers embrace ‘C2C’ design.
Reveries Magazine
C2C Design.
Stanford Graduate School of Business Top Stories website
Simply Reducing Waste is Not Good Enough.
Packword.com. September 2003.
Sustainable Packaging: Cradle to Cradle Catches On
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As a designer or environmental engineer, you will:
* Learn how to transform your creations into environmentally intelligent designs that not only protect, but provide nourishment to nature and mankind.
* Learn to make effective design decisions, from materials selection to product assembly, that enhance both profit potential and environmental performance.
* Determine a list of potentially “pooled” materials that can serve as technical nutrients in your designs.
As a participant in this exclusive, interdisciplinary workshop, you will:
* Interact with experts in manufacturing, marketing, management, recycling, logistics and R&D, to learn the benefits, barriers and practical realities of implementing Intelligent Materials Pooling and Cradle to Cradle Design from a range of perspectives.
* Learn from the successes and failures of other designers and businesses currently implementing Cradle to Cradle Design and Materials Pooling strategies, and hear from a set of international experts on the leading edge of this trend.
* Learn how your company can be a key agent in closing the materials flow loop and enabling the application of ecologically intelligent materials and chemicals by joining an Intelligent Materials Pooling community.
* Engage in structured conversations with an international and interdisciplinary set of experts and business representatives to both understand and form the strategic partnerships needed to make Cradle-to-Cradle and IMP ideas a reality.
* Become part of an extensive, global network of individuals and organizations working to implement Cradle to Cradle Design and Intelligent Materials Pooling on a global scale.
In addition, to gaining a broad understanding of the systemic issues involved in implementing Cradle to Cradle and IMP initiatives, you will gain specific insight into how your individual role contributes to, and can be enhanced by these processes.
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As a materials supplier you will:
* Uncover new market opportunities for developing, utilizing and supplying ecologically intelligent materials and chemicals. Learn about these innovative substances, and how they can be applied within your company.
* Gain an understanding of the new powerful role that suppliers can play in an Intelligent Materials Pooling community as a Materials Bank, and the business opportunities to which this gives rise.
As a participant in this exclusive, interdisciplinary workshop, you will:
* Interact with experts in manufacturing, marketing, management, recycling, logistics and R&D, to learn the benefits, barriers and practical realities of implementing Intelligent Materials Pooling and Cradle to Cradle Design from a range of perspectives.
* Learn from the successes and failures of other designers and businesses currently implementing Cradle to Cradle Design and Materials Pooling strategies, and hear from a set of international experts on the leading edge of this trend.
* Learn how your company can be a key agent in closing the materials flow loop and enabling the application of ecologically intelligent materials and chemicals by joining an Intelligent Materials Pooling community.
* Engage in structured conversations with an international and interdisciplinary set of experts and business representatives to both understand and form the strategic partnerships needed to make Cradle-to-Cradle and IMP ideas a reality.
* Become part of an extensive, global network of individuals and organizations working to implement Cradle to Cradle Design and Intelligent Materials Pooling on a global scale.
In addition, to gaining a broad understanding of the systemic issues involved in implementing Cradle to Cradle and IMP initiatives, you will gain specific insight into how your individual role contributes to, and can be enhanced by these processes.
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As a manufacturer you will:
* Discover ways to produce eco-effective products & services that create financial value by enhancing environmental and social well-being.
* Learn how you can be a key agent in closing the materials flow loop by forming strategic partnerships throughout the supply chain.
* Engage in conversations with an international and interdisciplinary set of experts to make these partnerships a reality.
As a participant in this exclusive, interdisciplinary workshop, you will:
* Interact with experts in manufacturing, marketing, management, recycling, logistics and R&D, to learn the benefits, barriers and practical realities of implementing Intelligent Materials Pooling and Cradle to Cradle Design from a range of perspectives.
* Learn from the successes and failures of other designers and businesses currently implementing Cradle to Cradle Design and Materials Pooling strategies, and hear from a set of international experts on the leading edge of this trend.
* Learn how your company can be a key agent in closing the materials flow loop and enabling the application of ecologically intelligent materials and chemicals by joining an Intelligent Materials Pooling community.
* Engage in structured conversations with an international and interdisciplinary set of experts and business representatives to both understand and form the strategic partnerships needed to make Cradle-to-Cradle and IMP ideas a reality.
* Become part of an extensive, global network of individuals and organizations working to implement Cradle to Cradle Design and Intelligent Materials Pooling on a global scale.
In addition, to gaining a broad understanding of the systemic issues involved in implementing Cradle to Cradle and IMP initiatives, you will gain specific insight into how your individual role contributes to, and can be enhanced by these processes.
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As a environmental health & safety manager, you will:
* Reorient your organization towards eco-effective operating systems to achieve long-term Triple Top Line growth.
* Find out how your company can reap the financial benefits of producing products & services you can truly be proud of.
As a participant in this exclusive, interdisciplinary workshop, you will:
* Interact with experts in manufacturing, marketing, management, recycling, logistics and R&D, to learn the benefits, barriers and practical realities of implementing Intelligent Materials Pooling and Cradle to Cradle Design from a range of perspectives.
* Learn from the successes and failures of other designers and businesses currently implementing Cradle to Cradle Design and Materials Pooling strategies, and hear from a set of international experts on the leading edge of this trend.
* Learn how your company can be a key agent in closing the materials flow loop and enabling the application of ecologically intelligent materials and chemicals by joining an Intelligent Materials Pooling community.
* Engage in structured conversations with an international and interdisciplinary set of experts and business representatives to both understand and form the strategic partnerships needed to make Cradle-to-Cradle and IMP ideas a reality.
* Become part of an extensive, global network of individuals and organizations working to implement Cradle to Cradle Design and Intelligent Materials Pooling on a global scale.
In addition, to gaining a broad understanding of the systemic issues involved in implementing Cradle to Cradle and IMP initiatives, you will gain specific insight into how your individual role contributes to, and can be enhanced by these processes.
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As a product/marketing managers, you will:
* Learn how strengthen your company’s brand, and create new value propositions that meet the needs of your customers by removing the guilt and fear of owning products that are dangerous to their health and their environment.
* Discover the power of new business models based on rethinking products as services (Products of Service) and learn strategies for implementing this at your own company.
* Recognize the enhanced quality and Total Beauty of products designed according to the principles of Cradle to Cradle Design.
As a participant in this exclusive, interdisciplinary workshop, you will:
* Interact with experts in manufacturing, marketing, management, recycling, logistics and R&D, to learn the benefits, barriers and practical realities of implementing Intelligent Materials Pooling and Cradle to Cradle Design from a range of perspectives.
* Learn from the successes and failures of other designers and businesses currently implementing Cradle to Cradle Design and Materials Pooling strategies, and hear from a set of international experts on the leading edge of this trend.
* Learn how your company can be a key agent in closing the materials flow loop and enabling the application of ecologically intelligent materials and chemicals by joining an Intelligent Materials Pooling community.
* Engage in structured conversations with an international and interdisciplinary set of experts and business representatives to both understand and form the strategic partnerships needed to make Cradle-to-Cradle and IMP ideas a reality.
* Become part of an extensive, global network of individuals and organizations working to implement Cradle to Cradle Design and Intelligent Materials Pooling on a global scale.
In addition, to gaining a broad understanding of the systemic issues involved in implementing Cradle to Cradle and IMP initiatives, you will gain specific insight into how your individual role contributes to, and can be enhanced by these processes.
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As a government policy maker you will
* Understand the systemic issues involved in moving to the Cradle to Cradle Design and Materials Pooling paradigm.
* Understand how you can partner with business to help increase the speed of positive environmental impact.
As a participant in this exclusive, interdisciplinary workshop, you will:
* Interact with experts in manufacturing, marketing, management, recycling, logistics and R&D, to learn the benefits, barriers and practical realities of implementing Intelligent Materials Pooling and Cradle to Cradle Design from a range of perspectives.
* Learn from the successes and failures of other designers and businesses currently implementing Cradle to Cradle Design and Materials Pooling strategies, and hear from a set of international experts on the leading edge of this trend.
* Learn how your company can be a key agent in closing the materials flow loop and enabling the application of ecologically intelligent materials and chemicals by joining an Intelligent Materials Pooling community.
* Engage in structured conversations with an international and interdisciplinary set of experts and business representatives to both understand and form the strategic partnerships needed to make Cradle-to-Cradle and IMP ideas a reality.
* Become part of an extensive, global network of individuals and organizations working to implement Cradle to Cradle Design and Intelligent Materials Pooling on a global scale.
In addition, to gaining a broad understanding of the systemic issues involved in implementing Cradle to Cradle and IMP initiatives, you will gain specific insight into how your individual role contributes to, and can be enhanced by these processes.
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 “This is not environmental philanthropy. It’s sound business.” ~ Bill Ford
"...a unified philosophy that—in demonstrable and practical ways—is changing the design of the world." ~ Time, 2 Feb. 1999
“Cradle to Cradle Design allows us to create materials, dwellings, workplaces, and commercial enterprises that generate not fewer negative impacts but more productivity, more pleasure and more restorative effects” ~ Teresa Heinz Kerry
In a world where increasing attention is being paid to the impact our business activities have on the health of our communities and our biosphere, Cradle to Cradle Design is being embraced as a powerful new framework for thinking about how we can build more beautiful products and a healthier bottom line, while having a fully beneficial impact on the world around us.
Innovators on many fronts – makers of tennis shoes and carpeting, cell phones and buildings, furniture and printers and clothing – are learning that rethinking what goes into their products, how their products are made, and how they serve their customers is, as Bill Ford says, “…not environmental philanthropy. It’s sound business.”
Here’s your opportunity to learn how to incorporate Cradle to Cradle into your business process and product design and to become part of the community that is creating the next industrial revolution.
Join us at Cradle to Cradle Design in Practice...
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